Session sponsored by University Research Park
Location: Play Circle, Memorial Union
A record number of new businesses launched and thrived during the pandemic. Restaurant veterans left the industry and purchased food carts, began bottling spices and sauces, and explored new product lines. Many business owners found unlikely opportunities to expand, both in terms of physical space and market share. This panel will discuss what it takes to be a successful food and beverage entrepreneur in Madison today, as well as challenges like access to capital and staffing, plus the influence of social media on growth.